West at North

Sales Center

client: West at North condominiums in Glenwood South—the hot spot of the explosive Downtown Raleigh dining, entertainment and living growth.

objective: Create a sales campaign to meet pre-sale goals, conveying West's advantages in owning a home with the luxury and security of condominiums.

challenge: Marketing that appeals to four distinct demographics.

response: Feature the Voices of West (including four unique personalities that would all benefit from life at West) in a campaign that includes a website, sales center, direct mail advertising and e-mail collateral.

results: Ulanguzi enhanced West's message and aided developers in gaining pre-sales while making significant construction progress.