Dre Bly

Website

client: A successful professional NFL athlete—Denver Broncos cornerback Dre'Bly.

objective: Enhance his sports career and sports marketing efforts by establishing a personal brand.

challenge: Spearhead Bly's efforts in developing a branding method that speaks specifically to his personal brand while still keeping allegiance to his current team and fans.

response: Create a website in which the theme and function are easily adjusted to meet Bly's changing needs, as well as serving as a forum for fans to communicate with each other and with Bly.

results: Ulanguzi created and maintains Bly's website, re-theming it after his transfer to the Denver Broncos and frequently updating it with news and photo galleries. The forums at drebly32.com continue to prove successful as fans have the opportunity to converse with Bly.